A day after the shocking story of a split in one of filmdom’s most durable marriages rocked Mumbai, Arbaaz Khan and Malaika Arora Friday said it was a publicity stunt gone horribly wrong.

“It is part of an ad campaign for a product that Arbaaz and I are launching. Rather re-launching. See, the concept of the ad is that he comes towards the end and re-proposes to me. What was told to the press was that Arbaaz was getting remarried. I don’t know how and when, where they came up with the rest (of the story),” Maliaka told IANS.

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