Aishwarya Rai launches Longines’ sports collection watches
Bollywood actress Aishwarya Rai Bachchan launched an exciting new sports collection of watches here on Thursday.
Longines chose the exciting sporting atmosphere of the exclusive Royal Western Turf Club of India to launch its new sport collection watches, targeting the young audience.
In a venue that epitomized the occasion, Longines International also decided to make a generous donation towards certain foundations taking care of the HIV affected people in India.
Appreciating this generous gesture, the brand ambassador Aishwarya Rai Bachchan said, “They’ll be donating the funds to these foundations. It is an incredible donation from Longines and as their ambassador it thrills me to share this information with you.”
Speaking to the media about the new launch, Charles Villoz, President of Longines International said, “This collection is much younger. It is targeted for the younger audience. That is what is new about it.”
The new collection is available at the company’s selective official outlets in India and abroad.
Exciting sporting performance was seen on the racecourse of the Royal Western India Turf Club during the launch.
The winners were charmed with Longines watches presented by the former Miss World.
One of the seven races of the day at the Royal Western India Turf Club was entitled as the “Longines Classic Race” for the occasion. The winner of this race was awarded with the first watch along with a splendid trophy.
— ANI
It has been a win win partnership between Ash and Longines. The company has gained immense publicity an improved sales due to visibility. otherwise Rolex and Omega were the more known brands till Miss world decided to advertise for it. The company has donated amounts for AIDS which is socially good. All In all Swiss watch maker has shown immense business acumen in selection of brand ambassdor and social causes. Besides the watch is also a good buy without any doubt.