‘Titanic’ VFX man joins Indian company
The Indian entertainment industry is becoming more tech savvy and collaborating with the best in the world. The latest instance of that is Mumbai-based Century Communication Limited (CCL) roping in the man behind blockbusters like “Spiderman” and “Titanic” to spearhead its VFX team.
David Crawford, one of the world’s finest visual graphic talents, is joining Pixion, a state-of-the-art post-production arm of CCL.
The move would give Pixion a strong strategic advantage as the world’s finest in this field are now choosing India as their professional destination, said CCL director Anand Tewari.
“This will ensure better production values and would prove a boon to the growth of the industry,” he stated in a press release.
Crawford, who has Hollywood biggies like “Mission Impossible 2″, “XXX” and “Vanilla Sky” to his credit, has over a decade of experience in Hollywood, advertising and post-production. His work has won many prestigious awards including the Oscar, MTV Music Awards.
Other than the feature films, he also worked on ad films for big brands like Nike, Volvo and Burger King.
“A talent like David, who has worked on international visual effects magnum opus projects, will strengthen our capabilities manifold,” said Naresh Malik, CEO, Pixion.
Pixion is working on about 40 films under various banners to be released in the next six months. About 80 films are in the pipeline for the year ending 2008.
In the last few years there has been a marked increase in high-end post-production in Asia, especially in India which last year saw “Krrish” and “Dhoom 2″.
This trend is the result of three main factors - first, the paradigm shift for high quality production of content for domestic markets. Second, the cost advantage of outsourcing post-production to India. Lastly, there’s the crossover phenomenon - the production of Asian content for international markets.
The Indian animation industry is currently estimated to be worth Rs.11 billion ($271 million) and is expected to increase to Rs.29 billion by 2011.
The VFX industry in the country is expected to grow from the current Rs.900 million to Rs.2.7 billion at a compound annual growth rate (CAGR) of 32.5 percent.
— IANS
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