Marked Indian presence at Cannes
After the honour of walking the red carpet at Cannes, Brand India continued to make its presence felt at the film festival with Bollywood icon Amitabh Bachchan promoting his latest release “Cheeni Kum”, which was premiered here.
There were several other eminent filmmakers present, including Mani Ratnam, Shankar, Prakashraj, Rituparno Ghosh, Raju Hirani, adding to the Indian touch Monday. Ashutosh Gowarikar’s historical “Jodha Akbar” as well as “Goal” were launched at the festival.
The India Pavilion was abuzz with a lot of networking and activity.
IDream Independent Pictures held several screenings of the films it has brought to market and were reported to be doing brisk business. Shemarro Entertainment is marketing its animation film “Ghatothkach”, which has also fetched several market enquiries.
“There is a huge India interest now. I can say with confidence that Cannes is not fun, but serious business,” said Ajay Khanna, deputy director general, Confederation of Indian Industry.
India was the partner country at the opening night of the Cannes Market Party on May 17. The next day was the India Focus party, attended by over 1,000 guests. Over the next two days seven Indian films were screened, in addition to the Indian delegation being given the honour of walking the Red Carpet on May 19.
On Monday, Amitabh Bachchan became India’s brand ambassador walking the Cannes croissette when his “Cheeni Kum” was premiered at the Cannes Market. A group of independent Indian filmmakers held a grand party at the Carlton beach projecting India’s presence. India was also the spotlight country at the producers network organised by National Film Development Corporation Tuesday.
Over 20 Indian showbiz companies have exhibited their projects and products at the India Pavilion and exhibition area Palais. It has been organised by the Confederation of Indian Industry with the support of the ministry of information and broadcasting. Over 80 companies from India, including 40 independent filmmakers, are at Cannes and they have over 150 films to showcase.
— IANS
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