Radio is the next frontier for Bollywood stars

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Radio is the next frontier for Bollywood stars. It has become commonplace for actors to appear on radio for promoting their films and many are no longer shying away from hosting small segments as well.

Madhuri Dixit has, in fact, opted to give radio interviews over the print media to get back into the public reckoning.

The radio industry is poised for big growth with projected size for 2010 at Rs.12 billion from the current level of Rs.3 billion.

Key policy initiatives announced by the government such as migration to a revenue share regime, allowing foreign investment into the segment and opening of licenses to private players are expected to drive growth in this sector.

— IANS

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