Music lovers favorite program Indian Idol 6 started some time back and is already catching the attention of entire nation. This time the show organizers wanted to make the show even more spectacular. This time around, broadcasters Sony Entertainment are planning to start at an earlier stage – right after they announce the top 10 contestants.

Danish Khan, Channel’s marketing head explaining the strategy says: “We’ve had our share of learning over the last five seasons. Earlier, we had concerts only after we got our top five participants and, by then, those names were fairly popular. This time, we’re advancing it because it will give the contestants more visibility.” Danish also hopes that, “it will help the show get better ratings, because it’s at these concerts that we connect with viewers at the grass roots.”

The first phase of the concerts will take place in Pune, Kolkata and Jaipur, starting from July 11. The show organisers made participation easy making the passes available freely. Passes will be distributed free of cost at various coffee shops and malls. “Depending on how popular these three concerts are, we’ll plan the next phase in other cities. We would have loved to travel to the contestants’ home towns, but there’s a time constraint,” says Danish, adding that judges Asha Bhosle, Anu Malik, Salim Merchant and Sunidhi Chauhan will also be present at the concerts.

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