When a show is not doing well on a particular time slot, it is generally shifted to another one less important one. This strategy seems to have become a practice at Star Plus, which basically shifts its low-rated Prime Time shows, like Kis Des Mein Hai Mera Dil and Raja Ki Aayegi Baraat, to afternoon slots where the same TRPs do not seem to hurt the shows. The most recent to follow suit was Sphere Origins’ ‘Tere Mere Sapne’, which was pulled from the 8:30 P.M. slot and had been given an afternoon slot of 1.00 P.M.
The show was not getting the expected ratings and even a replacement of the male lead, from Saurabh Pandey to Yash Pandit, did not help much.
But it seems a change in time slot has helped the show in increasing its TRPs. A source revealed that for last two weeks TRPs were around 1.4, and this week it has jumped by .3-.4 points.
“The channel is also happy with the show now. The change has turned out to be lucky for the show and it is really doing great,” adds the source.
When we called Yash Pandit, he told us, “Yes, even I am getting calls and e-mails from fans saying that they like the new Sarju and the show. Initially, we were worried about the change in time but now the change in time slot has really made us happy.”