London, April 14: Just like his mother and Duchess of Cambridge, eight-month-old Prince George is also proving to be a trendsetter with his outfits.
According to dailymail.co.uk, designers of the clothes he has worn on his first Royal Tour (to New Zealand and Australia along with his parents) are reporting a surge in sales thanks to the 'George effect'.
Rachel Riley's dungarees: There's now an eight-week waiting list to buy the same dungarees George wore for a 'playdate'. It costs 75 pounds.
Early Days's pre-walkers shoes: The brand's soft leather pumps with a single button fastening are flying off the shelves at Trotters in High Street, Kensington. It is priced at 24.99 pounds. The store also stocks the 14.99 body pounds suit with Peter Pan collar.
Blue is the colour: George matched his father's choice of colour by wearing a textured navy cardigan by Rachel Riley. It costs 59 pounds.
Backpack kids Kangaroo Plush brand: The kangaroo backpack he was given as a gift in Australia sold out within hours, so there's no doubt Prince George's latest Royal Tour outfit will fly off the shelves. It's priced at 8.40 pounds.