London, Oct 6: A "Rampant Rabbit" sex toy has sparked a feud between its Jewish designer and lingerie giant Ann Summers.
Shed Simove designed the hand-crafted silicone sex toy in the form of a rabbi and sells it on his website for 99 pounds.
The designer from south London claims it is aimed at "the modern Jewish woman" and provides a "religious experience" for users.
However, Ann Summers claim the name could be confused with the its own Rampant Rabbit sex toy, the Daily Star reported.
Simove has said his local trading standards office rejected his application after Ann Summers' complaints, but is adamant he will continue to sell the vibrator under the Rampant Rabbi name.
He also claims his "meticulously produced dildo" is not offensive to fellow Jews. (ANI)