Mumbai, Oct 25: In a techno savvy age, where everything is ruled by the click of a mouse, actor Hrithik Roshan encourages the youth to write more, through his ad campaign for pen brand Flair.
K.J. Rathod, chairman of Flair group of companies, feels that the superstar, with his superhero image of "Krrish", was the right choice for the brand.
"I think every superhero carries a social responsibility on his shoulders. We felt that Hrithik would fit in with the essence of Flair that aims at education being the key to a sound nation. And he was only too happy to join in," Rathod said in a statement.
Hrithik is eagerly waiting for the release of his film, "Krrish 3", which also stars Vivek Oberoi, Priyanka Chopra and Kangana Ranaut. The film will hit screens Nov 1.
'Dhoom 3' trailer to release Oct 30
Like most of Aamir Khan's big releases, the theatrical trailer of "Dhoom 3" will also release during Diwali festive season. It will come out Oct 30.
"Starting from 'Taare Zameen Par ', Aamir has always released the trailer of his films during the festival of lights. The theatrical trailers of 'Ghajini' and '3 Idiots' were also released close to Diwali," said a source close to the film.
Also, "Dhoom 3" has been added to the list of few films, whose traliers have been released in the IMAX format. The other films in the same league include " Spiderman", "Batman" and "Mission Impossible".
Yash Raj Films' "Dhoom 3" also stars Uday Chopra, Abhishek Bachchan and Katrina Kaif and it will hit screens Dec 20.
Now enjoy 'Mickey Virus' pen drives
Manish Paul has not only made his acting debut with "Mickey Virus", but a cartoon version of him will also be seen on a special pendrive made by production house Dar Motion Pictures.
"As a marketing effort, Dar Motion Pictures, had an idea to create pen drives as a token of memory for the film. The pen drive is in complete sync with the what the film is about," said a source close to the production house.
"Mickey Virus", which has been directed by Saurabh Varma, also stars Elli Avram.