Home » Bollywood News / Gossips » Salman Khan becomes face of Dubai fashion brand 'Splash'

Dubai, August 27: Salman Khan has become the new face of Dubai clothing brand 'Splash'.

The 'Hum Aapke Hai Koun' star would feature in series of multi-platform campaigns for the fashion brand, Gulf News reported.

'Splash's' CEO Raza Beig said that the 47-year-old actor is a brand in himself with a popularity that spans generations, classes and nationalities.

Beig said that Khan is very popular among Arab and Arab expats, which cover a very large percentage of the Splash consumers across the region.

He said that it was a strategic decision to rope in a brand ambassador whose popularity would not overshadow the brand but work in tandem with its image of a mass high street retailer.

The first campaigns 'Love Splash', would see Khan sporting looks from the autumn winter collection. (ANI)

© 2013 Realbollywood News