Washington, August 17: Kanye West is reportedly encouraging his lady love Kim Kardashian to become a high end fashion designer and follow in the footsteps of Victoria Beckham.
A family insider told RadarOnline.com that the Grammy award winning singer wants the reality star to distance herself from the Kardashian clothing line that is sold at Sears because he thinks it's tacky, and cheapens her brand.
The source said that instead of having Kardashian's designs sold at a discount department store, the rapper wants her to design a line that would be sold in posh stores such as Henri Bendel, Harrod's and Bergdorf Goodman.
The insider added that it would be a project where the couple could work on together, and could even name the line after daughter, Nori. (ANI)