Mumbai, June 18: Filmmaker Kiran Rao will intially release "Ship of Theseus" in five cities and says viewers in other cities will have to vote online to view the film.
After travelling to various film festivals and getting acclaim, "Ship of Theseus" will hit the screens in Mumbai, Pune, Delhi, Bangalore and Kolkata July 19.
Rao is releasing director Anand Gandhi's critically acclaimed directorial venture in association with UTV Motion Pictures.
For screening in other cities, the "Ship of Theseus" team is launching an online voting system. Audiences in various cities will be able to vote online. The city that gets the maximum votes will witness a screening of the film.
"We feel there are a good number of people, who live outside of the big cities like Mumbai and Delhi, are also keen to watch 'Ship of Theseus'. With our online campaign 'Vote for the film in your city', our effort is to gauge the interest of that audience, and hopefully, based on that to take the film to them," Rao said in a statement.
The director also feels that such voting system is required to know people's reaction.
"It's an exciting new way to reach out to viewers, a democratization of cinema, where audiences decide what they want to see. It's great that we have been able to work together with UTV on this initiative," said Gandhi.
The team is currently putting together a portal to be launched this week, where all the movie buffs can go and vote.
A story about human values, "Ship of Theseus" features three characters - an experimental photographer, ailing intellectual monk and a stock broker.
The movie premiered at the 2012 Toronto International Film Festival and received critical acclaim.