Jerusalem, Mar 11: An Israeli cable TV company has launched a television channel that is aimed primarily at dogs.
The channel, available in Israel via the Yes satellite company was first launched last February in California's second-largest city San Diego, where it reached some 483,000 homes.
"DOGTV is scientifically developed and Pup approved. DOGTV is cable's first television network for dogs that is created exclusively for canines, and the humans who love them," the Jerusalem Post quoted the company's website as reading.
It further read that the channel provides TV for dogs with three types of programming offering relaxing and stimulating content as well as positive behavioural reinforcements.
The company's site said that dogs that are left alone tend to become anxious so the calming sounds and music in the relaxing segments on DOGTV were created to keep them peaceful.
The site added that unlike any other TV channel, every frame and every sound on the channel is designed 100 percent for dogs.
The company has claimed that years of research led it to develop special content to meet the specific characteristics of canine vision and hearing, like enhanced colouring to emphasize details and stress on contrast, brightness, and frame rate; and the use of sound effects, music and specific ranges of frequencies that best suit dogs.(ANI)