Wellington, Mar 8: A man from Palmerston North, New Zealand has organized a cheeky fundraiser for his cousin's cancer treatment, which resulted in his backside being branded with his friend's face.

Miles Newman, 23, set up a Trade Me auction promising the winner permanent ink space on his behind in the design of their choice as a fundraiser for his cousin Caleb Arnold's cancer treatment, Stuff.co.nz reported.

The right to mark Newman's "beautiful, plump, baby-like left butt cheek" was won by his Christchurch-based friend, Dylan, for 1250 dollars.

But the winnings were bumped to 2000 dollars for the honour of imprinting his mate's backside with a shot of his face, a double-handed thumbs-up and a dog's head.

"I knew he was going to bid on it, but I didn't really want him to win," Newman said.

The fundraising scheme of selling the rear-end retail space was "absolutely worth it".

He said that he is helping his cousin out in any way he could. (ANI)