New Delhi, Jan 29: A unique initiative is set to give filmmakers, musicians and singers an opportunity to render their interpretation of the national anthem.
The idea behind the initiative is to engage with the citizens of the country and give them a sense of ownership of their proud heritage by helping them create a lively rendering and an engaging video for the anthem.
Called "My Nation My Anthem", this is an initiative by Talenthouse India, a Reliance Entertainment division, along with PVR, Rising Sun Films and Rampage Motion Pictures.
"We are incredibly excited to launch 'My Nation My Anthem'. At Talenthouse, we believe that crowdsourcing has a unique power to bring out the best talent. This project is even more special as it is an inclusive initiative that every Indian will be inspired by," Arun Mehra, CEO, Talenthouse India, said in a statement.
Shortlisted entries under three categories - composers, filmmakers and singers, will be supervised by an expert panel in their creation of a new film, set to a new tune and sung by new voices.
Winning participants across the three categories will be creatively supervised by popular Bollywood director Shoojit Sircar along with Ronnie Lahiri and Ram Mirchandani to create a final film of the national anthem to be showcased at PVR Cinemas before a movie screening.
"India has more than 50 per cent of its population below the age of 25. In times where there is unnecessary discord between communities and regions, My Nation My Anthem promises to be an exciting project to evoke the patriotism within us towards our country and fellow Indians," said Sircar, known for directing "Vicky Donor".
The winning entry among the composers will receive Rs.30,000 to produce the final track, while the chosen filmmaker will receive Rs.50,000 to produce the final film.
The submissions are open till Feb 21.