London, Dec 6: The Canadian operation of Pizza Hut has launched a fragrance named 'Eau de Pizza Hut,' which apparently has "top notes of freshly baked, hand-tossed dough."
The Pizza chain took this step after getting an enthusiastic response from consumers about just how much they loved the smell of a box of Pizza Hut pizza being opened.
Released as a limited-edition, the launch marks the Pizza Hut Canada Facebook page reaching 100,000 fans.
"What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of Pizza Hut pizza whenever they want!" the Daily Mail quoted Beverley D'Cruz, Marketing and Product Development Director for Pizza Hut Canada, as saying in a statement.
The post that inspired the conceived idea read, "Do you love the smell of a box of Pizza Hut pizza being opened?"
"We thought so. If that smell was a perfume, what would it be called?"
The post sparked 271 comments - both positive and negative, as well as 160 likes and 109 shares.
Among the varied suggestions were "Grease Lightening," "Eau Ver Weight," and "Heaven Scent," as well as several nominations for
"For now, we've only produced 110 bottles of Eau de Pizza Hut, but who knows what the future has in store," she said.
"The good news is people can enjoy the great smell of fresh Pizza Hut pizza any day of the week by ordering one of our signature crust pizzas," she added. (ANI)