Hyderabad, Nov 20: SRK had already made headlines when he became the first male Bollywood actor to feature in the Lux commercial. For the last Lux commercial in 2005, he featured with the other Lux beauties Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. This time he does another Lux commercial with his Jab Tak Hai Jaan co-star Katrina Kaif.
In this ad, they endorse Lux Peach and Cream, and Lux Strawberry and Cream, and the fragrance of these soaps makes SRK 'bekaboo'.
In an interview at the shoot, he said that the fragrance of Lux stands for love and sensuality which brings out the lover in him and makes him 'bekaboo' and hoped that just like him, everyone is enchanted by the fragrance. He expressed his happiness in being associated with Lux once again.
Katrina also said that Lux symbolizes sensuality. For her, Lux is not merely a soap but something that embodies a type of women. She thinks of Lux as fun and spontaneity.
French director Juan Delcan has shot and directed this ad. The song has been sung by famous playback singer Sonu Nigam and the music score, which is Sufi-inspired, has been composed by the noted poet Gulzar. Fashion designer Rocky S has styled Katrina's look in the ad.
The ad will be aired from November 13 onwards, on Diwali, coinciding with the release of Jab Tak Hai Jaan.