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Melbourne, Nov mber 9: A new toy that allows young children to simulate breastfeeding with a baby doll has drawn flak since hitting the US market.

The doll has built-in sensors that, when combined with a bundled halter-top, triggers suckling sounds when it is raised to a girl's breast, reported

US retailers, public commentators and politicians have been quick to express their disgust.

Breast Milk Baby representative Dennis Lewis can't understand the commotion.

"We've had a lot of support from lots of breastfeeding organisations, lots of mothers, lots of educators," Lewis told the Daily Mail.

"There also has been a lot of blowback from people who maybe haven't thought to think about really why the doll is there and what its purpose is. Usually they are people that either have problems with breastfeeding in general, or they see it as something sexual."

Lewis said he could not comprehend the controversy with the huge amount of sexualised Barbie and Bratz dolls on the market.

"You mention breast and people automatically start thinking Janet Jackson or wardrobe malfunctions and all sorts of things that have absolutely nothing to do with breastfeeding," he added. (ANI)

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