Mumbai, Oct 9: Ranveer Singh is turning out to be the hot hunk of Bollywood. Now he is all set to become brand ambassador of reputed company Provogue replacing top star Hrithik Roshan.Hrithik has been Provogue's brand ambassador for quite some time and with the company looking for new look, it finalised on Ranveer Singh.
Ranveer will now be seen teaming up with sensuous beauty Sonakshi Sinha and both will be endorsing Provogue brands. The Provogue signing marks Ranveer's first major endorsement deal, he has had hundreds of offers thrown his way since he entered the film industry 2 years ago, but has always said that he will only endorse something that matches his personal image, and well we guess Provogue is that.
Brand endorsements is used to measure the popularity of a star and even film makers go accordingly in offering roles to the stars. Actor Hrithik Roshan, who is one of the most famous faces when it comes to endorsements has apparently lost out on a product to actor Ranveer Singh.
Fardeen Khan was the first Bollywood star to endorse the Provogue brand, followed by Saif Ali Khan, John Abraham, Hrithik Roshan and now we welcome Ranveer Singh as the face of the popular clothing line.