London, October 12: "Croydon facelift" hairstyle, favoured by stars such as Kate Moss, can permanently damage the scalp and hair, US scientists have warned.
Singers such as Katy Perry and Cheryl Cole have also adopted the style, which involves scraping the hair back so tightly to form a ponytail that it stretches the wearer's face.
In Essex it is known as the Dagenham Facelift and in Northern Ireland, the Millie Facelift, the Telegraph reported.
The dermatologists at the Southwestern Medical Centre, University of Texas also warned that other styling accessories, from hot rollers to straightening irons and chemical relaxers, could damage hair.
They found that the hairstyle and modern hair accessories led to hair loss from the root itself.
Often the effects can be reversed with treatment but sometimes the hair loss is permanent, along with chemical damage to the scalp.
"Pulling hair into tight ponytails or braids, using hot rollers, curling irons, or straightening irons and applying chemical relaxers can all lead to structural damage of the hair shaft as well as thermal and chemical damage to the skin of the scalp," the Telegraph quoted Dr Josephine Quintanilla-Dieck, who led the research, as saying.
"Regular and sometimes even occasional use of these hair techniques may lead to hair breakage and hair loss from the root.
"Although usually reversible, hair loss occasionally can be permanent with long-standing or severe cases," the researcher added.
They recommended "hair holidays", where women take a regular day off from styling their hair to let it recover. (ANI)