Mumbai, Sep 3: Hot beauty Vidya Balan is on a high ever since turning erotic on silver screen with 'Dirty Picture'. According to the latest information sensuous Vidya struck a breathtaking deal to endorse a saree brand for a whopping amount of Rs 5crs. From now on she will be the brand ambassador for a Chennai based traditional sarees outlet.

Swati Iyer of Bling! Entertainment Solutions says, "Vidya today represents the quintessential Indian woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her at a time when everyone is sporting similar looks. She stands out far apart from the crowd. She brought saris 'back'." Explaining Vidya's brand value, Swathi says, "Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. We are delighted to represent a personality as unique as her and are extremely proud to play a crucial role in creating Brand Vidya.Today Vidya stands for everything beautiful, real, honest, Indian and fearless. We now also manage her movies and endorsements."

In recent time, Vidya Balan has given hits like Paa, Ishqiya, The Dirty Picture, No One Killed Jessica, and Kahaani. Except the last two, in other films she mostly wore saris.Celebrity photographer Atul Kasbekar, who owns Bling Entertainment, reveals his plans to position Vidya as India's Meryl Streep. He says, "Internally, we have positioned her as India's Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep's name is in the titles, it is a reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances in box office success."