Mumbai, Jul 22: Many reality shows that are catching the attention of viewers are the mere imitation of western reality shows. In the same manner now desi version of America's Next Top Model will soon thrill viewers. The show will be called as India's Next Top Model. Insiders reveal either Deepika Padukone or Aishwarya Rai Bachchan will be scrutinizing the participants and select the top model of India. supermodel-producer Tyra Banks in the American show. Big CBS Love, the channel with female-centric programming, will probably air the show by the end of this year.

Network representative Tarun Katiyal confirms the news, saying, "It’s the right time to bring the show to India because the fashion and modelling industry here is huge. After going to so many countries in the world, India was the next obvious destination. If you check out the modelling auditions for the fashion weeks, you’ll know what I mean." He insists that the show will not follow the lines of existing TV competitions like Channel V’s Get Gorgeous and The Hunt For The Kingfisher Calendar Girl.

"We’ve not had one big show like America’s Next Top Model in India so far. There are some that spot modelling talent, but this one will be the game changer. Hopefully, we’ll find a face that can become India’s answer to ‘the supermodel’ concept of the west."