London, Sep 3: Brazilian supermodel Gisele Bundchen, who recently became the face of high street store Esprit has 'elevated' the brand, says Esprit continental president for North America John Gunn.

'Using Erin Wasson and Gisele has really elevated the brand. We were a little disjointed between how the product and marketing looked. We were trying to go after the 28 to 34-year-old woman and show 18-year-olds in ads. Our target customer now is a woman who is 'forever 30',' contactmusic.com Gunn as saying.

The 31-year-old model has previously endorsed a number of big brands, including underwear giants Victoria's Secret and shampoo company Pantene.

Bundchen also has her own range of skincare and a range of flip-flops.

IANS