Washington, July 20: Pop singer Justin Bieber has filmed an advertisement to support a campaign against texting while driving.

The teen pop sensation filmed the commercial for PhoneGuard, the company behind the free Drive Safe application, which locks the text-messaging function on Android and Blackberry phones to prevent drivers from typing while travelling at more than 10 miles-an-hour (16 kilometres-per-hour).

In the advertisement, the 'Baby hitmaker' says, "I get it, it's tempting to text and drive, but maybe it's time to take responsibility for our actions. If someone texts you while you're driving, let them wait. You're more important than a text could ever be."

"This campaign isn't anti-texting. It's about texting responsibly," Contactmusic quoted him as telling HuffingtonPost.com. (ANI)