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Besides catering to different genres in comedy, SAB TV is unique for many reasons. It is the only channel of its kind to air just comedy shows.
On the occasion of Tarak Mehta…completing 200 episodes marketing head Anooj Kapoor divulged to media, “Tarak Mehta has majorly contributed to the channel's success. This kind of success to any comedy show was never received before. So we are working to get the show registered in the Guinness book of world record.”
A year back when Sony took over SAB TV and repositioned the channel, Tarak Mehta was one of the show that was aired then. The show has emerged out of a small column of Gujarati magazine ‘Duniyane Undha Chashma’ and now goes international.
With the success of such niche channel and its comedy shows, we can safely say laughter is the best TRP!
- Deepa Mishra