Powered by young India, the nation's favourite music reality show — Indian Idol Season 4 hits the bulls eye with block-buster opening numbers 4.1 TVRs (3.9 for Friday and 4.2 for Saturday episode) — the best opening of this year in its genre and catapults Sony Entertainment Television to the #1 position in prime time on weekends.

The opening episode got an amazing 12.2 % of all C & S Viewers in Hindi Speaking markets hooked into the show. The performance in the young Indian segment (15-24 years) is even better with a 14% reach and an average rating of 4.8 TVRs. The strong performance in all key markets underscores the fact that the 'Young India' positioning and delivered product has found mass resonance throughout the country.

It delivered high ratings across markets:

Metros - Mumbai (4.2 TVRs), Delhi (5.8 TVRs),

1Mn+ markets - MP (6.4 TVRs), Maharashtra (5.2 TVRs).

Less than Mn markets — MP (4.9 TVRs), Maharashtra (4.9 TVRs), UP (4.7 TVRs), Gujarat (4.7 TVRs), Rajasthan (4.6 TVRs), Orissa (4.4 TVRs)

Danish Khan, Assistant Vice President - Marketing, Sony Entertainment Television said: "The strong opening numbers for Indian Idol 4 is an emphatic endorsement to the "Young India" positioning of the show and is a testament to the cult following the show enjoys. It also re-enforces the point that Indian Idol has managed to capture the dreams and aspirations of youth in India like no other show"

Another first for Indian Idol is the massive success of its official website, in the first week itself; the website has received a record breaking 200,000 page views and 50,000 video views.

While there a long journey ahead for Indian Idol 4, for now however, the nation's youngsters have spoken in one voice and the message is loud and clear — Yeh Style, Yeh Music, Yeh World Humara Hai — Indian Idol 4 Rocks!!  (SAMPURN)