Liquor major Diageo Radico Distilleries today said it has appointed Bollywood actor Shahrukh Khan as brand ambassdor for its premium product 'Masterstroke Deluxe whisky'.

"Shahrukh Khan reflects the brand values of Masterstroke, a commitment to perfection, superior quality and new trends," company's Managing Director Abhishek Khaitan said in a statement.

The endorsement deal was finalised through Carving Dreams Entertainment Pvt Ltd, it added.

--- PTI