Pepsi's "Blue Billion Express" - heading for Jaipur to cheer the Indian cricket team that takes on England at the ICC Champions Trophy match - was flagged off by Bollywood superstar and Pepsi ambassador Shah Rukh Khan here early Sunday.

Former Miss World Priyanka Chopra, also a Pepsi brand ambassador, is on the train with Shah Rukh and scores of other fans to cheer the team.

The "Blue Billion Express" is part of Pepsi's efforts to create a community of a billion cricket fans.

While in Jaipur, the cheerleading team will chant - "Oooooh Aaaaah India, Aaaaah Yaaaaa India!" - at the Sawai Man Singh cricket stadium, a catch line that resonates through all its ad campaigns.

A special cricket museum created inside the train has exclusive cricket memorabilia such as the ICC Champion's trophy and a cricket bat that belongs to star cricketer Sachin Tendulkar.

--- IANS