Upen Patel has jumped on to endorsement bandwagon. He has been signed on by fashion wear brand Provogue to promote their clothes. He is now officially the Provogue Youth Icon. He recently signed a five year contract with Provogue for their new line of denim and inner wear. On the film front, Upen is riding high on the success of 36 China Town. He will be seen in Shakalaka Boom Boom and Namastey London.